Pracrooms x SUFC Promo Film

A short promo for Pracrooms, Sheffield's esports bootcamp facility, and Sheffield United Community Foundation - celebrating a perk Pracrooms clients get: free tickets to Blades home games. Twenty-five seconds that cut Rocket League against live football at Bramall Lane, to show it's the same rush.

Pracrooms - Sheffield's dedicated esports bootcamp facility - wanted to celebrate and promote a unique perk for its clients: free access to Sheffield United home match tickets, through the club's Community Foundation.

The brief was a short promo drawing a parallel between the high-adrenaline world of Rocket League, where many Pracrooms bootcampers compete professionally, and the intensity of live football at Bramall Lane. It opens on a slow, pulsing build, then switches between footballers walking out onto the pitch and Rocket League pros gearing up in-game - the same focus, anticipation and rush of competitive play.

Parallel storytelling. Footage mirrored the rituals and intensity of both arenas. Players stepping onto the grass, crowd tension and goals at Bramall Lane, intercut with fast-paced Rocket League gameplay - the same drive and adrenaline running through both.

Promotion by suggestion. The perk comes across through visuals and pacing, with no literal scenes of fans using tickets - positioning Pracrooms as the bridge between elite esports training and real-world football.

Dynamic edit and sound. A steadily building track and punchy cuts carry the viewer from calm preparation to explosive gameplay, tying the two worlds together and keeping the energy high.

A tight, twenty-five-second promo. The perk lands through pace and parallel, and Pracrooms sits squarely between the two worlds its clients care about.